Case Study: Addiction Recovery Rebranding Project

Case Study: Addiction Recovery Rebranding Project

Strategy: Rebrand to improve image, reposition for major donor campaign and expand services.

Libertae offers a secure healing space for women and families struggling with addiction. Gender responsive treatment is used to address the specific root causes of addiction to prepare women for re-entry into society. Libertae is also expanding its reach to include outpatient services. It is one of the few nonprofits in Pennsylvania that takes women with children and single women. 

Their former logo (above left) used a script typeface. Since they were moving in some new directions, they wanted their logo updated. Changing the cold clinical feel of the colors to warm and personal was also a priority. The new logo (above right) was inspired by the Art Nouveau movement (below left) that focused on intertwined natural forms (flowers/plants), decorative motifs and curved lines. Women became a focal point symbolizing femininity, mystique and empowerment.

Blending images and text is common in tattoo art. The logo combines several popular tattoo concepts (a female form, a flower, stem and thorns) along with the Letter L and a horizontal bar (foundation). The highly personal nature of tattoo art made this idea appropriate considering the nature of addiction recovery. A wordmark was also created as well. 

Deliverables
Market/Audience Research
Creative Brief
Logo Design
Stationery
Website
Digital Graphics
Branding Guidelines
Infographic
E-newsletter Template
App Design
Social Media Management
3-month marketing schedule
Marketing & Donor Materials
Signage

www.libertae.org

“Ron Tinsley is a creative genius. I’ve known of his work for more than 20 years. Alongside creativity he works in a professional manner and stays on top of the cutting edge changes in his field. Ron is especially excellent at logo design and branding. I work with teams who have used his skills over the years and we have always been pleased. Ron is also an educator, youth worker, and urban cultural strategist of sorts. I highly recommend him. You won’t be sorry.
–Dr. Calenthia S. Dowdy, Director of Faith Initiatives, Philadelphia FIGHT

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