Case Study: Annual Golf Event Visual Identity Project

Case Study: Annual Golf Event Visual Identity Project


Strategy: Develop a visual look for a philanthropic foundation’s annual golf event.

The Charitas Foundation is a family philanthropic foundation, which seeks to positively impact the lives of individuals in three areas: anti-human trafficking, education and the arts.

This year’s theme for their annual golf event was inspired by golf’s fashion culture and the history of African Americans in golf. The argyle look (diamond shaped patterns) is derived from 17th century Scotland (where golf originated) and was used on kilts, socks and belted plaid. It was popularized in 1920s Britain and worn during golf outings.

Cigar smoking Charlie Sifford, the first black golfer ever to win a big-time golf tournament, works out at the Western Avenue golf course in Los Angeles, November 11, 1957 after winning the $11,500 Long Beach open yesterday. The 34-year-old golfer shot a 7-under par 64 in the final round -- the best round of the tournament -- to tie Eric Monti and then downed Monti on the third hole of a sudden-death play-off. The victory was worth $1,200 to Sifford, four-time National African American champion. (AP Photo/Harold P. Matosian)

Charlie Sifford’s image was used in their marketing materials. He started playing golf professionally in the 1940s. Charlie was the first African American professional golfer to play in the PGA Tour in the 1960s. He is in the World Golf Hall of Fame and is referred to as the ‘Jackie Robinson’ of golf.

Graphic Development
E-Newsletter Template
Digital Graphics
Event Signage
Gift Items

“Ron is a creative thinker and dynamic motivational speaker. He served as a guest lecturer for my graduate Management and Planning Practice class at Temple University on the topic of Media Relationships & Marketing/PR. My students LOVED his presentation, the discussion, and his energy!!! I plan to have him return to teach the class!!!”
–Dr. Cheryl B. Oakman, Asst. Professor, Temple University

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