Case Study: Award Winning Annual Golf Event Project

Case Study: Award Winning Annual Golf Event Project

Strategy: Develop a visual identity for a philanthropic foundation’s annual golf event.

The Charitas Foundation is a family philanthropic foundation, which seeks to positively impact the lives of individuals in three areas: anti-human trafficking, education and the arts.

This year’s theme for their annual golf event was inspired by golf’s fashion culture and the history of African Americans in golf. The argyle look (diamond shaped patterns) is derived from 17th century Scotland (where golf originated) and was used on kilts, socks and belted plaid. 

Charlie Sifford’s image was used in their marketing materials. He started playing golf professionally in the 1940s. Charlie was the first African American professional golfer to play in the PGA Tour in the 1960s. He is in the World Golf Hall of Fame and is referred to as the ‘Jackie Robinson’ of golf.

We are pleased to announce that this project won a 2017 American Graphic Design award! It will be published along with other winning entries in print, web, digital and mobile categories next year in the 54th GDUSA Graphic Design Annual. Out of 10,000 entries, 15% were recognized with a Certificate of Excellence. Yay! To read more about it, click here.

 

Deliverables
Graphic Development
Brochure
Program
E-Newsletter Template
Digital Graphics
Event Signage
Gift Items
Wearables

“Ron is a creative thinker and dynamic motivational speaker. He served as a guest lecturer for my graduate Management and Planning Practice class at Temple University on the topic of Media Relationships & Marketing/PR. My students LOVED his presentation, the discussion, and his energy!!! I plan to have him return to teach the class!!!”
–Dr. Cheryl B. Oakman, Asst. Professor, Temple University