Strategy: Create a print and digital campaign that re-engages donors and raises awareness of Libertae’s mission.

For over 40 years, Libertae has steadily built a comprehensive, wholistic, gender-responsive addiction recovery program for women. With a change in leadership and lack of donor engagement, we were asked to develop a branded print and digital appeal campaign to re-engage donors and build awareness. Key staff and residents were interviewed to integrate the nonprofit’s strengths into the campaign.

The print campaign focused specifically on soliciting funds for making improvements to their family center and introducing the new executive director. The digital campaign focused on building awareness about Libertae via Facebook and their e-newsletter.

Deliverables
Copywriting
Postcard Design
Mailing and Donor Response Envelope
Digital Graphics
Social Media
Campaign Management
Campaign Report