Starbucks

February 4, 2019

Part 1: Can Wokeness Be Branded?

Coming off the heels of Martin Luther King Day and Black History Month, here is a truthbomb for you: Martin Luther King, Jr. has been rebranded and …

February 1, 2019

Part 2: Can Wokeness Be Branded?

    If you haven’t read Part 1 click here.   PROFIT OR AWARENESS Although many are excited that large companies are promoting populist causes, two contrasting …

 
March 6, 2017

How Brands Can Navigate Politics and Populism on Social Media

In my last commentary The Problem is not Fake News, Social Media, I focused on what is driving the politics and populism on social media. This time, …