Case Study: Multicultural Hair Salon Branding Project

Case Study: Multicultural Hair Salon Branding Project

 

Strategy: Brand a new hair salon for a stylist with 20+ years of experience working with diverse textures of hair.

This new hair salon needed help in 3 areas:

1. Nomenclature – This client already has name recognition. Therefore, using her personal name in the logo combined with the word ‘multicultural’ made sense.

2. Logo Design – Part of the logotype was based on the client’s general facial profile to aid in recognition. A script font was integrated to reflect her personality and the brand positioning of the salon: understated yet classy. A flexible logo identity system emerged to communicate different facets of the business: hairstyling, hair care and retail.

3. Marketing Materials – Promo materials, SMS messaging and digital materials were created to promote her grand opening to established and potential clients.

Deliverables
Branding
Logo Design
Branding Guidelines
Marketing Materials
SMS Messaging
Signage

“Ron Tinsley is a creative genius. I’ve known of his work for more than 20 years. Alongside creativity he works in a professional manner and stays on top of the cutting edge changes in his field. Ron is especially excellent at logo design and branding. I work with teams who have used his skills over the years and we have always been pleased. Ron is also an educator, youth worker, and urban cultural strategist of sorts. I highly recommend him for various consultations or positions you might have available. You won’t be sorry.
–Dr. Calenthia S. Dowdy, Director of Faith Initiatives, Philadelphia FIGHT

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