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September 17, 2019

The Visual Culture of Working Class Cities

The study of visual culture acknowledges the reality of living with culturally meaningful visual content that appears in multiple forms. This is especially true in cities. …

September 6, 2018

Nike Cashes in Its Brand Capital…And Is Winning

Social causes are officially in vogue for for-profit companies. I know that sounds crass but branding and activism is assumed these days. It is recognized as a …

 
April 26, 2016

Is Brand Building Replacing Religion? Part 2

Read about the four cornerstones of existence in Part 1,        Honor and Sacrifice Honor is the fifth cornerstone that competitive team brands are utilizing. According to etymonline.com, Honor …